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Marketing Research on the Current State and Prospects of Ukraine’s Agro-Industrial Complex
The war has affected everyone and has disrupted absolutely all logistical and operational processes of the agricultural sector, especially in regions where active combat is taking place. For one industry representative (who also suffered from the war), experts at AGRO Marketing Agency have compiled a report that allows them to find promising directions and channels for product sales and mitigate certain risks.
The research reflects the current state of Ukraine's agricultural market and allows the client to make informed and potentially beneficial decisions.
Find out how the AGRO Marketing Agency team conducted the research!
Client
Brief about the Client
In November 2023, one of the leading operators in Ukraine's agricultural sector approached AGRO Marketing Agency. The key segment of interest for their brand remained the Ukrainian agricultural market, particularly the production of flour and cereals.
The full-scale war has made significant adjustments to their business strategy, prompting them to change their operational concept. And for this, they needed our services.
Namely, a marketing study of the Ukrainian market, which would enable them to make balanced and potentially profitable decisions regarding future actions.
Task
Task for AGRO Marketing Agency
The task aimed at identifying promising sales markets through an analysis of the industry's current state.
Overall, AGRO Marketing Agency was tasked with a responsible assignment, which consisted of several points:
Analyze the Ukrainian agricultural market.
Identify current and future trends.
Identify a potentially winning strategy.
Assess risks and opportunities.
Calculate prospective distribution channels and sales markets.
We managed the task through a balanced and professional approach, utilizing our own methodologies and years of experience in the industry.
What We Did
What We Did
Initially, we formulated and agreed upon a research plan focusing on critical factors for the client. It looked as follows:
- 1.
Analysis of the grain segment:
- 1.1
Dynamics and regional distribution of grain production in Ukraine;
- 1.2
Evaluation of regional demand for major grain crops (wheat, corn, rye);
- 1.3
Dynamics of regional prices for major grain products;
- 1.4
Main consumers of grain crops in Ukraine;
- 1.5
Dynamics and geography of grain export;
- 1.6
Structure of grain export by types of transportation and delivery conditions;
- 1.7
Evaluation of the cost of grain export batches.
- 2.
Analysis of the grain processing products segment:
- 2.1
Dynamics and regional distribution of flour production in Ukraine;
- 2.2
Evaluation of regional demand for flour in Ukraine;
- 2.3
Main consumers of flour in Ukraine;
- 2.4
Dynamics of flour prices in Ukraine;
- 2.5
Dynamics and geography of flour and bran exports;
- 2.6
Structure of flour and bran exports by types of transportation and delivery conditions;
- 2.7
Evaluation of the cost of flour and bran export batches;
- 2.8
Assessment of demand and sales markets for new grain processing products in modern conditions
- 3.
Risk assessment and conclusions:
- 3.1
Assessment of risks in the implementation of grain products;
- 3.2
General conclusions and proposals.
In the end, we needed to create a presentation that would describe the situation in a logical and visually pleasing style.
How We Did It
How We Did It
We used our own research algorithms and a large amount of statistical data. We considered sources of information such as:
- 1
Production dynamics of crops and processed products, their regional distribution, main trends in foreign trade of crops and processed products, population size and regional distribution in Ukraine, livestock population size and regional distribution of agricultural animals, as well as key indicators of supply and distribution balances of crops and processed products, based on data from the State Statistics Service of Ukraine.
- 2
Analysis of indicators of foreign trade in agricultural crops and processed products based on data from the State Customs Service of Ukraine.
- 3
Indicators of migration processes in Ukraine during the war period, taken according to the Report on Internal Displacement in Ukraine. Survey of the general population. Round 12 as of January 23, 2023, compiled by IOM Migration (UN).
- 4
Dynamics of internal regional prices for crops and processed products based on monitoring results from APK-Inform agency.
- 5
Statistical data on world trade in deep-processed grain products based on data from the global service Trade Map (International Trade Center).
And not only these. Overall, the research went beyond the scope of open sources and covered the market picture in a broader perspective.
Results
Results
In the end, the client received a report with key indicators in the form of a presentation in .pptx and .pdf formats, as well as Excel tables with statistical data in interactive format.
Additionally, they were able to make decisions regarding the further development of the brand and focus on several business vectors.
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