- Service:
Complex support of the Union in marketing, advertising, media, PR and internal and external communications
- Period:
From 2014 to the present
complex media-pr
Marketing and PR support of the Union "Millers of Ukraine"
Union "Millers of Ukraine" is the largest industry association in Ukraine, which unites the majority of enterprises producing flour, cereals, pasta and bakery products.
Customer
Flour mills of Ukraine
Union "Flour Mills of Ukraine" is the largest industry association in Ukraine, which unites the majority of enterprises producing flour, cereals, pasta and bakery products. The main tasks of the Union are to protect the interests of its members, increase the competitiveness and quality of products, promote the development of the industry and cooperate with state bodies and international partners.
Achieving goals
Achieving goals
To achieve these goals, the Union engaged Agro Marketing Agency for marketing, media and PR support, which performed the following tasks
Development and implementation of the Union's communication strategy with key target audiences: mass media, state bodies, public organizations, consumers and other interested parties.
Monitoring and analysis of the media space regarding current industry issues, identifying risks and opportunities for positioning the Union as an expert voice.
Preparation and distribution of press releases, comments, articles and other materials for mass media on topical topics for the industry: legislative regulation, standardization, product quality, export-import operations, social responsibility, etc.
Organization and holding of press conferences, briefings, round tables and other events for mass media and members of the Union and its partners.
Development and popularization of the Union as a market expert, the website and social networks of the Union as information platforms for communication with target audiences.
What did they do?
What exactly we did
Works we have done and continue to do on an ongoing basis
Identity development (logo, corporate style)
Development, design and technical support of the website of the Union (ukrmillers.com)
Organization and management (information content) of the Union's Facebook page
Information support for the website of the Union (ukrmillers.com) (writing news, releases, rewriting news)
Preparation of information, layout, filling and distribution of the newsletter "Flour of Ukraine and the World" for members of the Union (an example or download or write a link to it is in the folder of this case)
Communication with members of the Union on matters of work and activities of the Union
Implementation of an automated e-mail system for sending Union materials
Creation and maintenance of thematic groups in messengers (Telegram and WhatsApp)
Organization and holding of business meetings, business tours and press conferences, both in Ukraine and abroad
Організація участі, супровід та презентація продукції членів Спілки на міжнародних виставках в Дубаї, Танзанії, Індонезії, Китаї, Туреччині, Німеччині та ін. країнах світу
Support in the organization and holding of annual business conferences "Forum of grain processors", "Ukrainian bread, cereals, flour and pasta on the way to the EU", "Grain Food Conference", etc.
Identity development (logo, corporate style)
Achieving goals
Achieving goals
To achieve these goals, the Union engaged Agro Marketing Agency for marketing, media and PR support, which performed the following tasks
Development and implementation of the Union's communication strategy with key target audiences: mass media, state bodies, public organizations, consumers and other interested parties.
Monitoring and analysis of the media space regarding current industry issues, identifying risks and opportunities for positioning the Union as an expert voice.
Organization and holding of press conferences, briefings, round tables and other events for mass media and members of the Union and its partners.
Development and popularization of the Union as a market expert, the website and social networks of the Union as information platforms for communication with target audiences.
Результат
The result of fruitful work
The results of the media and PR support of the Union "Boroshnomela of Ukraine" testify to the high level of professionalism and efficiency of the Union's team and the Agro Marketing Agency, which was engaged in this area of work. During the period of cooperation, the following indicators were achieved:
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More than 1,000 publications (news, interviews, comments, etc.) about the activities of the Union in the leading mass media of Ukraine and abroad
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6 press conferences and more than 20 business tours and participation in foreign industry exhibitions and a conference for Union members were organized.
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About 20 business and narrow-sector events were held for members of the Union and the grain processing industry of Ukraine as a whole
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The official website of the Union www.ukrmiilers.com has been developed and launched, which contains information about the history, structure, goals and objectives of the Union, as well as news, analytics, statistics and contacts
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The Union's Facebook page was created and is actively developing, which has almost 1,000 followers and has a high level of interaction with the audience
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80% of the Ukrainian market of industrial producers of flour and cereals in Ukraine are involved in the membership of the Union (including KPF "Roma", Stolichnyi Mlyn, HD-Group, Zernari, Dobrodia, Skvyryanka, Kyiv Mix, Kaskad Plus, Khlibprom Concern, Dniproromlyn and etc.)
All this contributed to improving the image of the "Flour Mills of Ukraine" Union as a reliable partner and leader of the flour milling industry in Ukraine and abroad. And it continues to gain popularity. Both in the business community and at the legislative level!
We unite and work for a common goal!
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