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Media and PR support of the conference "Fruit and vegetable movement of Ukraine -2023"

Fruit and vegetable movement of Ukraine-2023 is a conference that unites specialists and enthusiasts in the field of horticulture and vegetable growing.

Customer

Fruit and vegetable movement of Ukraine-2023

this is a conference that brings together specialists and enthusiasts in the field of horticulture and vegetable growing. This event took place on March 10, 2023 in Lviv and was dedicated to current issues of the development of the fruit and vegetable industry, innovative technologies and effective marketing strategies.

  • Tasks:

    The purpose of the campaign is to popularize the "Fruit and Vegetable Movement of Ukraine" conference on Facebook and mass media, to increase the number of registrations for the event and to form a loyal community of interested persons.

  • Period:

    receipt of TK 4 weeks before the start of the event

List of works

List of works

A comprehensive campaign was developed by Agro Marketing Agency specialists to promote the conference

  • Creating and updating the landing (official page) of the conference. Landing is a one-page site that presents the event as informative and attractive as possible

  • Creation and updating of the official page of the conference, where news, announcements of speakers, program of the event and other useful information are published.

  • Launch of advertisements in the format of videos, carousels and posters aimed at the target audience of the conference: farmers, gardeners, vegetable growers, retailers, suppliers of seeds and plant protection products, scientists, and other market participants.

  • Involvement of influencers and partner media to spread information about the conference in their social networks and blogs.

  • Monitoring interaction with users, analyzing the effectiveness of advertising campaigns and correcting the strategy if necessary.

  • Involvement of branch agricultural media for informational support and coverage of the event

What was done

The result of fruitful work

  • Development and support of the conference landing page

  • Developed and implemented a content plan

  • Developed the design and identity of the conference

  • Received more than 2350 landing pages

  • 350 applications for participation have been received

  • More than 150 participants were involved

  • Developed design and concept of visuals for FB

  • Received reach of Facebook posts more than 12000

  • Coverage of the event by more than 15 all-Ukrainian and regional agrarian mass media

  • More than 20 thematic news were prepared and published in mass media

  • Prepared and posted more than 30 posts on Facebook (pages and thematic groups)

Плодоовочевий рух України
Correct approach

The right approach to promotion is the key to success in organizing a conference for agribusiness

The "Fruit and Vegetable Movement of Ukraine" conference is a unique opportunity for specialists in the industry to exchange experience, get up-to-date information on market trends, and find new partners and clients. How to draw attention to this event and attract as many participants as possible? One of the effective ways is to promote the conference on Facebook, the most popular social network in Ukraine.

Facebook allows you to create a target audience based on various parameters such as age, gender, geography, interests, profession, etc. Thus, it is possible to convey information about the conference to those people who will find it interesting and useful. To do this, you need to create an advertising campaign in Facebook Ads Manager, choose a goal (for example, increase engagement or increase conversions), set a budget and deadlines, add creatives (images, videos, text) and run the ad.

But to convince people to register for a conference, it's not enough just to get their attention - you also need to provide them with all the information they need about the event and the benefits of participating in it. For this, a landing page is used - a special page of the site, which has one goal - to turn a visitor into a participant. The landing page should be simple, clear, attractive and convincing. Creating a landing page for agribusiness requires professional skills and experience, so it is better to contact Agro Marketing Agency specialists who have many years of experience in developing and promoting landing pages for agricultural events.

Also, one of the effective tools for promoting the conference is agromedia - specialized media resources that cover news and analytics of the agricultural industry. Agromedia will help attract the target audience of the conference, show its advantages and relevance, create a positive image of the organizers and partners.

Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine
Fruit and vegetable movement of Ukraine

Contact Agro Marketing Agency specialists and we will help you organize and promote your best agricultural event!

Other works

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