media-pr organisation
Organization of practicum Yelevator-2022: efficiency formula "
A specialised workshop for agricultural producers, owners of grain storage facilities, and suppliers of elevator equipment.
Як це було
Customer
Elevator 2022: the formula for efficiency
The Elevator 2022: Formula for Efficiency conference is a professional workshop for participants in the elevator business. The event was attended by more than 100 representatives of the agricultural and related industries. The workshop was held on 16 February as part of the Grain Tech Expo 2022 exhibition (Kyiv).
What we did
The Agro Marketing Agency team did:
Development of the conference concept
Analyzed the elevator market of Ukraine and related segments in order to identify problems, select relevant experts and competent specialists, form the program of the forum
Development of the workshop program
Formation of the most relevant topics and involvement of speakers, experts and presenters of the workshop
Attracting participants
Identified the target audience and worked with it, starting from invitation to the event, help with accommodation, ending with distribution of speakers' materials after the conference
Involvement of sponsors and information partners
Preparation of sponsorship packages, negotiations with potential partners
Information support and PR
Creation of an event page on the Internet (landing), in social networks (Facebook), channels in messengers (Telegram).
Writing advertising and information texts (news, publications) and their distribution, including in specialized mass media, in order to promote the customer and the event as a whole.
Systematization and control of participants
Processing applications for participation, registration, preparation of badges and their production. Full technical support of participants.
Providing a location for the event
Selection of a place for the workshop, arranging the hall, technical support
Food provision
Calculating and ordering the necessary amount of food and drinks for coffee breaks, lunch, evening buffet on the first day of the forum, organizing a visit to the exhibition "Grain Technologies-2022 ”
Support of all organizational issues
Registration of participants, providing them with the necessary handouts (conference program, notebooks, pens, advertising materials from sponsors, etc.).
Organization of the entertainment program for the buffet
Inviting musicians to the buffet
Result
Results of the conference
More than 100 participants were involved
A unique experience exchange format has been created
Developed interactive integration of sponsors and participants
8 hours of content about the grain market, the development of the elevator industry, practical advice on elevator operation and construction, grain cutting, etc.
8 sponsors and 4 strategic partners were involved
12 experts/speakers involved in the construction and operation of elevators
Information partners involved 7 all-Ukrainian thematic mass media
The content of the conference materials was covered by more than 15 all-Ukrainian agricultural mass media
More than 5,000 social media posts reached
How was everything
How it went
The "Elevator-2022: Efficiency Formula" conference is a professional workshop for participants in the elevator business, which took place on February 16, 2022 as part of the "Grain Technologies" exhibition in Kyiv. This is a unique event where there was an opportunity to hear expert opinions and practical experience of leading specialists in the grain market, development of the elevator industry, legislative and legal aspects of the functioning of the agricultural market, as well as elevator efficiency formulas.
The workshop consisted of two sessions, during which topical topics and problems of the elevator business were discussed, such as: draft law No. 5600 and its impact on the sector; agricultural land market after the introduction of market mechanisms; gas and electricity market for agribusiness; prerequisite programs on elevators; investments in equipment; transition to alternative fuel for grain dryers; use of alternative energy in elevators; construction of farm elevators; optimization of the work of existing enterprises and many others.
The format of the workshop was built in such a way that the participants had the opportunity not only to get valuable information about the industry, but also to communicate with experts in a question-and-answer format, as well as with colleagues and partners, to exchange opinions and ideas, and to establish new contacts.
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