media-pr organisation

Organization of the workshop "Effective elevator-2021: DRY PRO100"

For the first time in Ukraine, a highly specialized workshop on the topic of grain drying was held for employees of elevators, agricultural enterprises, grain processing companies and other participants in the agro-industrial sector.

Customer

LUBNYMASH

a leading manufacturer of grain storage, drying, transportation and cleaning equipment

Greco Group

a company that manufactures automatic biofuel heat generators of the GRECO system for grain dryers of various types with a capacity from 1.5 mW to 20 mW.

Task:
develop a concept and organize a workshop to popularize the topic "Grain drying" for representatives of agrarian business in Western Ukraine.
Target audience:
Owners and managers of agricultural enterprises, elevators, grain drying complexes and other representatives of agribusiness.
Period:
August 17, Ternopil

What did you do?

What exactly we did

Agro Marketing Agency team was involved in the preparation of a two-day turnkey event.

Development of the conference concept

Preparation of sponsorship packages, negotiations with potential partners
Creation of an event page on the Internet (landing), in social networks (Facebook), channels in messengers (Telegram). Writing advertising and information texts (news, publications) and their distribution, including in specialized mass media, in order to promote the customer and the event as a whole
Processing applications for participation, registration, preparation of badges and their production. Full technical support of participants.
Selection of the venue for the forum, arrangement of the hall
Calculating and ordering the necessary amount of food and drinks for coffee breaks, lunch, evening buffet on the first day of the forum and excursions
Approving the excursion program, providing a transfer for visiting business entities
Registration of participants, providing them with necessary handouts (conference program, notebooks, pens, advertising materials from sponsors, etc.). Assisting speakers in preparing presentations for speeches. Moderation of sessions and panel discussions of the conference.
Involvement of a photographer and videographer, provision of received materials to the customer and participants
IA "APK-Inform", branch association of NGO "Elevators of Ukraine" and "Transvit" LLC were brought into cooperation.

Result

The result of fruitful work

More than 140 delegates are involved in the event
Top experts-practitioners in grain drying, biofuel operation were selected and involved
heat generators, grain dryers, market and grain quality experts
More than 12,000 social media posts reached
Coverage of the event by more than 10 all-Ukrainian and regional agrarian mass media
More than 20 thematic news and post-conference materials have been prepared and published in mass media
Increasing loyalty to LUBNYMASH and Greco Group companies
Formation of recognition of LUBNYMASH and Greco Group companies
pIncreasing requests for ordering equipment

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