- Tasks:
Label redesign for different types of honey
- Features:
to develop a new label design (22 items) that would emphasise each type of honey informatively and visually and not overwhelm the potential buyer, but take into account the requirements for labelling standards. The label redesign involved changing the colour scheme, fonts and composition of elements. The main goal was to make the label more modern, bright and expressive on the shelf. It was also important to emphasise the naturalness and quality of the product, as well as its advantages over competitors.
- Result:
Agro Marketing Agency specialists conducted market research and analysed consumer behaviour to determine the optimal style and content of the label. We also took into account the customer's wishes and corporate style. The result is a label that attracts attention with its freshness, dynamism and originality. The label also contains all the necessary information about the product, its composition, nutritional value and quality certificates.
Redesign of honey labels for Bartnik
Redesign of honey labels for Bartnik
Bartnik
Ukrainian-Polish company Bartnik, which produces honey, honey mixtures, and sticky honey
New label design and building awareness of TM Bartnik honey
The label is the face of the product, which influences consumer perception and their purchase decision. Therefore, it is important that the label is attractive, informative and in line with modern design trends. These were the tasks that guided Agro Marketing Agency's specialists when they developed a label redesign for one of the leading honey producers in Ukraine.Label redesign by Agro Marketing Agency specialists will help the customer to increase its competitiveness in the market, improve its reputation and attract new customers. A label is not just a cardboard or film, but a powerful marketing tool that can create a strong emotional connection between the product and the consumer.
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