complex media-pr intern-market

SEO optimization of the bartnik site

Promotion in Google and search optimization of the site of the company "Bartnik"

Customer

Bartnik

Ukrainian-Polish company "Bartnik" (Bartnik), which is engaged in the production of honey, honey mixtures, labeled honey

Service:
Carrying out primary SEO optimization of the company website, search engine optimization in Google, website maintenance.
Period:
From December 1, 2020 to May 31, 2021 (6 months)

Features and tasks of the project

Increasing brand awareness

The company "Bartnik" is a leading player in the honey market of Ukraine, which operates both on the domestic and foreign markets in the B2B and B2C segment. Products under the Vartnik trademark are exported to EU countries and the world. Therefore, it was necessary to optimize the content of the site in four languages (UA, EN, PL, RU). It was also necessary to set up the site's online store and carry out technical work for the correct operation of the site.

The goal of the cooperation was to bring sites to the top of Google, perform search optimization and increase search traffic, provide technical support and site settings.

What did

What was done

The "filter" module has been adjusted for the correct display of goods and grouping of goods
Translated product names in all languages (UA, RU, EN, PL)
Adjusted technical sections of the site (Company, Laboratory, Gallery, Submit honey, Delivery and payment, Product reviews, Company reviews)
Posted information about the company with an active link to the site on 25 resources
Prepared a number of articles according to search queries
Prescribed search and key queries in site materials and categories
Photos of new products have been uploaded and photos of existing products have been updated
Added product positions to Google My Business for display in Google Maps search
Налаштовано та підключено Google Аналітика
Google Search Console is configured and connected

Result

The result of fruitful work

Search traffic (transitions to the site from Google) tripled: from 230 to 640 per month
The ranking of the site in search results has been increased from the TOP 100-50 to the TOP 10-30 (depending on the search query)
Appearance of the company website in Russian-language search. Entry into the TOP 100-50 search results (depending on the search query)
Received about 1150 views of the company on Google maps (the indicator changes every month)
Achieved the average effectiveness of the bartnik.ua site in Google Search: 12K Clicks and 282K Impressions
Received an average of 2120 photo views in Google search in 3 months

Observations of the site during the promotion period showed that the site is positively perceived by the search engine. There was an increase in the position of the site and its visibility increased significantly; organic traffic increased: in natural terms, it amounted to 512 users in just 14 days. For comparison, the maximum organic traffic for 30 days before optimization was 640 people. The site has the potential to bring 1000-1500 visitors per month from the search network, if you continue to work on its promotion.

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