complex media-pr intern-market

SMM promotion for RODALS

SMM promotion for RODALS. Facebook page support

Customer

RODALS

the RODALS company is a supplier of a full range of equipment for the production of bread, bakery and confectionery products from the world's leading suppliers to Ukraine

Service:
complex SMM promotion, which includes the formation of an SMM strategy, registration, regular filling and administration of the group, monthly analytics with the following report
Target audience:
owners/management of bakeries, confectionery, bakeries, retail chains
Period:
From March 2021 to September 2021 (6 months) with an extension until the end of 2021.
Social networks:
Facebook

Features and tasks of the project

Increasing brand awareness

The RODALS company represents the leading manufacturers of equipment for bakeries, bakeries and confectioneries in Ukraine and provides a full range of services for the design of bakeries, equipment supply, start-up and maintenance.

The task for Agro Marketing Agency was to launch a page on the social network Facebook and support it (preparation of posts) to increase the visibility of the company on the Ukrainian market of bakery products, to constantly acquaint potential partners with company news, equipment and a list of services.

Work progress

study of the bread, bakery and confectionery market in Ukraine and its features
conducting an analysis of competitors - domestic and foreign equipment supplier companies on the Ukrainian market
analysis of the target audience (CA)
creating and designing a Facebook page, filling the profile with information
Facebook's profile picture and cover design
creating a content plan that included a description of the company's products, promotional posts, informative and educational publications
development of a competent editorial policy on hashtags to provide subscribers with the ability to quickly search for the necessary posts
preparation of texts and visuals (development of templates) for publications according to the content plan
distribution of publications in agreed groups and on pages with the largest number of CAs
communication with CA (replies to comments, personal correspondence, etc.)

Study of the market and competitors

What was done

The work began with the study of the bakery products market and equipment suppliers in this segment. For this purpose, Agro Marketing Agency conducted a marketing research of the market of bakery equipment and manufacturers of bakery products - both industrial factories and mini-bakeries.

The main areas of analysis were the study of:

trends in the development of the bakery industry, enterprises producing bread and confectionery products and their modernization plans;
analysis of the development of the market of mini-bakeries, bakeries in retail chains, craft bread shops, etc.;
analysis of competitors (suppliers of bakery equipment) and their positioning; analysis and compilation of a portrait of the target audience.

results

Designing posts

#Rodals_offers - posts about the company and equipment using a pre-designed design, template with clear colors and placement of elements (photo, logo, text). The post under the specified hashtag contains a description and interesting information about the company's equipment with a mandatory clarification of what pains/problems it solves for manufacturers of bread and bakery products;
#Rodals_informs - publications of an informative and educational nature, which consist in displaying a live photo or "tasty picture" with a short text. The meaning of the post is a description of current events in the segment, coverage of expert opinion or analytics on the CBV market.
#RODALS_is shared – a short text description, supported by a photo or video of the production processes, launches and operation of the equipment offered by the company to the market; life hacks, practical advice from foreign experts on the operation of this or that equipment, etc.

Design

Layout and design

In order to create a recognizable image of the company, the designers of Agro Marketing Agency developed a general style of posts and creatives, in accordance with the company's brand book. All posts and page design were selected in the corporate colors of the company. The design concept, as well as the RODALS brand itself, are made in a minimalist style and at the same time - informative.

In general, the design of the page looks quite impressive, contrasting and pleasant to perceive.

Work results

All work was directed to the organic promotion of the company, without advertising and targeting, without raffles and "cheats".

Starting a company page from scratch
60+ posts prepared
130+ creatives have been prepared
A total coverage of publications was obtained - 19700
Interaction with posts - 4800
More than 1800 reactions
More than 700 shares of posts
Attracting 160+ followers
More than 1,800 conversions to the site have been received

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