media-pr intern-market

SMM promotion of "Bartnik" company

Customer

Bartnik

Ukrainian-Polish company "Bartnik" (Bartnik), which is engaged in the production of honey, honey mixtures, labeled honey

Service:
complex SMM promotion, which includes the formation of an SMM strategy, design, regular filling and administration of the page, monthly analytics with the following report
Period:
from December 1, 2020 to May 31, 2021 (6 months)
Social networks:
Facebook

Features and tasks of the project

Increasing brand awareness

The company is one of the largest players in the honey market of Ukraine, but it has a lot of competition both in retail chains with Ukrainian and foreign brands, and on the Internet, where many craft producers are represented. If TM Vartnik is already quite recognizable in trade networks, then the online store was launched relatively recently before our cooperation. We developed the Facebook page almost from scratch.

Work progress

study of the honey market in Ukraine and its features
conducting an analysis of competitors - large companies producing honey products and small entrepreneurs
analysis of the target audience (CA) and formation of the portrait of the client "Bartnik"
creation of a content plan, which included not only advertising of the company's products, but also publications of an entertaining and educational nature
ordering thematic photo shoots of products
preparation of texts and visuals for publications according to the content plan
distribution of publications in agreed groups and on pages with the largest number of CAs
communication with CA

What did

What was done

2 photo shoots of cream honey products were conducted
Facebook page is configured (site is connected to the page, site is verified in the FB security system, Facebook Pixel is installed to analyze site traffic and target interactions with the site)
Prepared and published 60 posts about the products of the company "Bartnik"
More than 40 unique informative, selling and entertaining texts have been prepared for publications on the page
Designed and processed about 40 photos for Facebook posts
A product store has been created on the Facebook page
Creative design was prepared and one test advertising campaign was conducted (cream-honey and Dizha with honey)
1 raffle (giveaway) of the company's products was prepared and held

Result

The result of fruitful work

More than 1,200 organic (loyal and active users) subscribers to the page have been attracted
The number of subscribers is only 1724 people
The number of page likes is 1653 people
The reach of all publications was 126,138 people (those who at least once saw a post with "Bartnik" products)
Thanks to the quality of the content, the reach of each publication was at least doubled, in some cases by 1000%
16,883 people received audience engagement (those people who interacted with the posts: liked, shared, commented, followed the link)

formation field. Which allowed the company to become closer to its potential customers, gain their loyalty, trust in the products and the company as a whole, as evidenced by the above results.

Facebook and Instagram are good platforms for promoting the brand and products. This is one of the most effective marketing tools for e-commerce. During its work, Agro Marketing Agency created a positive and professional image around the Bartnik brand

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