media-pr design create-site organisation
WordPress Website Development | AGRO Marketing Agency
Creating a technically sound web resource with a powerful marketing component, pleasant design, and balanced functionality.
Client
All-Ukrainian Association of Bakers, Union "Millers of Ukraine", AGRO Marketing Agency.
The "Bread Industry-2023" conference and exhibition is a nationwide event that brought together hundreds of participants from all corners of the country. To attract the attention of as many industry representatives and visitors as possible, we developed a promotional concept that included the creation of a dedicated website for the exhibition.
What we did
AGRO Marketing Agency specialists implemented:
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Key website concept
Formulated the idea of the future IT solution, its positioning, style, Tone of Voice, and technological stack.
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Site map
Organized the website's architecture, dividing it into logical pages with corresponding content
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Page structure
Created layouts for each page that are better indexed by search engines.
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Navigation logic
Outlined screens and user transitions to make the site intuitive for the audience.
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Design
Developed a cross-platform adaptive interface in a visually pleasing corporate style.
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SEO-elements
Added keywords and LSI to the content, optimizing it for better website promotion.
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Back-End
Created communications, databases, specified dependencies, and integrated third-party services.
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Front-End
Developed the website on the WordPress platform, incorporating external modules and subsystems, and optimized the code.
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Hosting
Thought out and reserved the domain name, ordered hosting on Azure, and connected cPanel for administration.
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Integrations
Added the ability to work with Google Sheets, synchronized data, and social media accounts.
Results
Results
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Dedicated exhibition portal
The event received a separate web resource through which it started collecting applications from manufacturers of products and equipment for participation.
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Recognizable design
The interface and visual elements emphasized the seriousness of the event and the mood of its organizers and partners.
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Increase in participation applications
With a convenient registration form via Google Sheets, the number of routines decreased, and the flow of applications for conference participation increased.
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Improved event visibility online
A powerful SEO component allowed for more effective promotion of the event on the Internet and generated traffic that converted into participants and contributions.
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Increased event attendance
The event was attended by agrarians and journalists, business representatives, trade networks, and ordinary consumers interested in this niche.
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Convenient communication
The website allows users to view information about the event and communicate with organizers to address questions.
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Integration
Google Sheets, MySQL database, and administration tools streamlined the management of significant amounts of data.
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Adaptability
The website automatically adjusts its format depending on the device on which the user loads its pages.
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Manageability
Content on the page can be changed depending on needs, and the website can quickly be reoriented for other events.
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Profitability
More people attended the event than expected, resulting in expanded business communications and new contracts.